Lesley Pennington is first and foremost a mom, an entrepreneur, and a design enthusiast. A long time ago she studied Fine Art and Art History at the University of Toronto, and then worked as a graphic designer for a few years until she realised that she was never going to be a great designer. So she quit and started a business providing computer training to the design industry. It turned out to be a highly stimulating entrepreneurial experience that led to a very entrepreneurial job offer – from Apple Computer in Silicon Valley. Lesley packed her suitcases and moved from Canada to California.
Lesley loved Apple, and California, but life has a way of throwing you curveballs. She fell in love with her Swedish colleague Fredrik. Oh well, she was accustomed to moving so she packed up her bags and moved again – this time to Sweden. Lesley inherited a family in Sweden, started her own family, and looked for something that would tie her entrepreneurial spirit and newfound family focus together.
And then she bought the infamous IKEA sofa for her summer house:
”It was relatively simple to find a sofa that could fit into the casual living space at our summer house, but not as easy to find the right colour and the right fabric for the sofa in order to achieve exactly the look that I wanted.
We finally decided to buy a sofa with slipcovers because I loved the idea of being able to take off the slipcovers and wash them when they were dirty, and also to be able to change them if I wanted to change the look of the room. However, the selection of slipcovers for this particular sofa was very limited. There were only three colours to choose from, and they were often not in stock at the IKEA store where I had purchased the sofa.